Sports Management & Operations
We support sports organizations, leagues, teams, and event operators through competition management, operational planning, coordination, and delivery.

Reimagining and building the future of sports, media and entertainment.

It transcends borders, connects cultures, inspires communities, and brings people together. We believe in the power of sport to create opportunities, tell meaningful stories, and deliver experiences that extend far beyond the game.

ZETA Sports & Entertainment is a Canada and Bangladesh based company with a global outlook, operating at the intersection of sports, media, and entertainment. We work with organizations, brands, institutions, and individuals to develop opportunities, deliver professional services, and create original properties and experiences that connect people and communities.
Our expertise
We bring together expertise, creativity, and collaboration to develop and deliver solutions across the sports and entertainment ecosystem.
We support sports organizations, leagues, teams, and event operators through competition management, operational planning, coordination, and delivery.
We conceptualize, develop, and operate original sports and entertainment properties, events, and experiences designed to engage audiences, inspire participation, and create long-term value.
We connect organizations, brands, and stakeholders through strategic partnerships, commercial opportunities, advisory support, and tailored sports and entertainment solutions.
We contribute to the development of sports and entertainment stories through research, content development, production collaboration, and creative storytelling.
Our experience & connections
Company engagements, founder experience, and projects.
Tigers League is an original sports and entertainment property conceived and developed by ZETA Sports & Entertainment, built on a bold vision: to transform Bangladesh from a football-watching nation into a football-playing one.
A next-generation, digital-first 7v7 football league, Tigers League combines fast-paced competition with creator participation, immersive fan experiences, innovative rules, and compelling digital storytelling.
More than a football competition, Tigers League is designed as a platform for emerging talent, community participation, brand collaboration, and a new generation of football culture.
Born from an idea. Built for a movement.
Explore Tigers LeagueFeatured work / Documentary
Becoming A Soccer Nation is a feature documentary exploring Canada's evolving relationship with the beautiful game — from grassroots communities and emerging talent to the people, institutions, and defining moments shaping the country's soccer landscape.
The film seeks to capture the stories, challenges, and opportunities behind Canada's journey toward becoming a soccer nation.
Through the involvement of its founder, Zaheen Ahmed, as Research Lead and Associate Producer, ZETA contributes to the project's research, storytelling development, and production efforts.
Because the story of soccer is also the story of people, culture, and belonging.
Let's connect
Have a project, partnership, or opportunity in mind? We're always open to meaningful conversations and new possibilities across sports, media, and entertainment.
zetasportsltd@gmail.com